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Build Quality In

Quality is not a testing phase at the end of delivery.

Quality should be embedded throughout development. Prevention should always be prioritised over detection. Finding defects before production is cheaper than fixing them afterwards.

Quality is owned by everyone involved in delivery โ€” not just QA, not just engineering.


What Good Looks Like

  • Automated validation at every stage
  • Fast feedback loops
  • Low defect escape rate
  • Stable, predictable releases
  • Reviews focus on quality, not just correctness

Anti-Patterns

  • Dedicated testing phase as a quality gate
  • Quality responsibility delegated to a single team or person
  • Customer-reported defects as the primary feedback mechanism
  • Unpredictable releases

Key Questions

  • How quickly can defects be detected?
  • How quickly can they be fixed?
  • Is quality measured?
  • Is quality automated?

โ†’ Quality Excellence

โ† Engineering Excellence